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New Products


Electra Townie Go!

Where will you Go! Go to work. Go to the beach. Go to the store. Go further. Go somewhere you’ve never been before. Wherever it is, Electra’s Bosch-powered Go! e-bikes make it easier, faster and way more fun to get there. You can ride like the wind without breaking a sweat. They’re simple, intuitive, capable and comfortable. We’d venture to guess you’ll be spending a lot more time on two wheels from now on. All you have to do is get on and Go!



Trek Road in the News: March update



“One word has consistently been coming up in our conversations about how the new TREK Checkpoint bike rides and feels: FUN!” – Cycling Tips
 
With the recent launch of Checkpoint, media outlets have been praising Checkpoint as the ultimate multi-surface bike and claiming it’s the most fun they’d had on a bike in a long time! Get caught up in the reviews below.
 
Catch up on all the Checkpoint launch reviews in this update plus MORE!
 
Get your most up to date, comprehensive Trek road bike reviews in this edition of Trek Road in the news. Great reviews are constantly being posted on media outlets across the globe. Read them first here!
 





The best indoor smart trainers


Wahoo Fitness wasn’t the first to introduce a computer-controlled indoor trainer when it debuted the original KICKR at the 2012 Interbike show. At the time, its lofty price tag was deemed highly aspirational by critics, but the way the KICKR automatically adjusted its resistance in response to terrain changes on the compatible TrainerRoad and Kinomap software packages was a dramatic leap forward from what CompuTrainer offered at the time.

It was only when online cycling simulator Zwift came on the scene late in 2014, however, that Wahoo Fitness found itself in prime position as one of the only trainers on the market to be fully compatible with the exciting new virtual-reality environment. Suddenly the idea of a trainer that cost upwards of US$1,000 didn’t seem to insane. Since then, other companies have followed suit with high-end trainers of their own, and despite initial doubts, the segment has exploded.

View full article






Bontrager in the News

Most cyclists have likely never heard of Gunnar Johansson. But the Swedish psychologist, who pioneered the study of biomotion in the early 1970s, deserves a lot of credit for making our beloved (but sometimes hazardous) two-wheeled sport safer. Johansson’s pioneering work decoded how the human brain perceives motion. He discovered that our brains are wired by thousands of years of evolution to identify fellow humans by recognizing certain patterns of movement — including pedaling — even if the entire person is not visible.


Applying that knowledge to cycling has lead to the ability to make us more visible to others — and especially to drivers — by making sure certain parts of our bodies are highlighted with highly visible materials (reflectivity and high visibility colors), which can help drivers see us during the day or at night. 

Bicycling.com helps us explain how to enhance riders visibility with biomotion.
 
CyclingTips.com lists Bontrager as two of the top ten products of 2017:

InForm BioDyanmic Insoles – “I’d fully recommend you check the inForm insoles out.”
Velocis MIPS Helmet – “It’s become my go-to lid of choice.”
 
@Velokicks features one-off Evoke Mountain Shoes created by our very own Shoetron 3000.
 
Road.cc review Bontrager Circuit Shoe:

"The first thing you notice with these shoes is how great they look….I'd conclude that the Circuits are a great option for the money."
 
Cycling Weekly review Bontrager Velocis MIPS Road Helmet:

“Redesigned with a greater emphasis on aerodynamics, the Bontrager Velocis looks great, and the new venting keeps your head cool and comfortable.”




Trek named Advocate of the Year by Pinkbike


Just in time for the holidays, Trek received a great gift from Pinkbike, the world’s most popular mountain bike website. The bicycle company was honored as Advocate of the Year and recognized alongside Patagonia and Santa Cruz Bicycles, who were also called out by Pinkbike for their extraordinary advocacy this year. We’re proud to share this award with such notable company.
 
Trek got the nod from Pinkbike for our commitment to the National Interscholastic Cycling Association. Representatives from pinkbike traveled to Trek’s hometown of Waterloo last fall to witness the extraordinary power of a NICA race firsthand during an event held on Trek’s private trails, which were opened to the public for the first time for this race.
 
As pinkbike reporter Brice Shirbach noted, NICA is about more than racing: “The beautiful thing that is fully on display at any N.I.C.A event, and certainly at the event held in Waterloo, is not the competition specifically, although it definitely brings with it a number of important values and lessons that kids and adults can take with them. Instead, it was seeing the athletes and their parents alike experience the brilliance of riding bikes in the woods together.”
 
In addition to direct donations made to NICA over the last decade, Trek has committed to give NICA $1 million in the form of $1 from the sale of every Bontrager mountain bike tire. All Trek retailers are encouraged to support NICA by joining Trek and over 900 locally owned bike shops by matching this $1 per tire donation.




TREK in the news October

 

"For me, my money is on Domane SLR.” – James Huang
 
Read what Cycling Tips Editor, James Huang had to say about Domane SLR vs the Specialized Roubaix!
 
Catch up on all the Émonda SLR Disc launch reviews in this update!
 
Get your most up to date, comprehensive Trek Road bike reviews here in the October edition of Trek Road in the news. Great reviews are constantly being posted on media outlets across the globe. 





Emonda - the lightest get lighter

Émonda SLR is back to challenge the best on the climbs, corners, and descents of cycling’s biggest races, and your local critic.

With an improved carbon layup and years of stringent testing from the pros of Trek-Segafredo, Émonda SLR continues its reign as the world’s lightest production road bike.
It’s true that improving something that’s already spectacular is more difficult than starting from scratch.

How do you take the world’s lightest, best-handling race bike and make
it even better? That was the challenge our road design and engineering team was faced with in creating the new Émonda.
Their response did not disappoint. In a sport where even seemingly imperceptible advantages are painstakingly sought
out, Émonda goes beyond marginal gains.

By refining our existing production processes and introducing entirely new
innovations, the new bike delivers a difference in ride quality and performance that riders will actually feel on the road. No doubt, Émonda climbs, sprints, corners, and descends better than any bike Trek has ever made. And it’s now available with the all-weather, go-anywhere versatility of disc brakes.




Grande Alberto paint scheme

The new Grande Alberto theme celebrates the palmarès of Alberto Contador’s cycling career.

The unique combination of Quicksilver matte and Metallic Charcoal gloss finish provides a distinct visual line while the frame is decorated with marks that highlight three grand tours on the seat tube and overall career race victories on the seat stays.
The bike also shares Alberto’s personal mantra of “Querer Es Poder” on the downtube, which translates to “where there’s a will there’s a way”.  The theme is available now on all Émonda SLR bikes through Project One.





Trek Boone

Trek has unveiled all-new Boone models that are sure to dominate the cyclocross circuit this season.

Debuted by Telenet-Fidea and Katie Compton in the 2016/2017 Cyclocross World Cup race season, new Boone models were built with input from pro racers to ensure the strongest, fastest, and lightest ride possible. The all-new Boone is smoother and more balanced than ever before, with Front and Rear IsoSpeed decouplers that smooth out the course and double vertical compliance for stronger and longer rides.

Riders further benefit from Boone’s ultra-lightweight OCLV Carbon frame with built-in Carbon Armor that protects against even the roughest courses. Boone’s proven Pro CX race geometry brings it all together for a powerful, fast, and smooth ride.

Stop in to experience this bike!



TREK in the News Aug 2017



Read all the August news...


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