Most cyclists have likely never heard of Gunnar Johansson. But the Swedish psychologist, who pioneered the study of biomotion in the early 1970s, deserves a lot of credit for making our beloved (but sometimes hazardous) two-wheeled sport safer. Johansson’s pioneering work decoded how the human brain perceives motion. He discovered that our brains are wired by thousands of years of evolution to identify fellow humans by recognizing certain patterns of movement — including pedaling — even if the entire person is not visible.
Applying that knowledge to cycling has lead to the ability to make us more visible to others — and especially to drivers — by making sure certain parts of our bodies are highlighted with highly visible materials (reflectivity and high visibility colors), which can help drivers see us during the day or at night.
Émonda SLR is back to challenge the best on the climbs, corners, and descents of cycling’s biggest races, and your local critic.
With an improved carbon layup and years
of stringent testing from the pros of Trek-Segafredo, Émonda SLR continues its reign
as the world’s lightest production road bike.
It’s true that improving something that’s already spectacular is more difficult than starting from scratch.
How do you take the world’s lightest, best-handling race bike and make
it even better? That was the challenge our road design and engineering team was faced with in creating the new Émonda.
Their response did not disappoint. In a sport where even seemingly imperceptible advantages are painstakingly sought
out, Émonda goes beyond marginal gains.
By refining our existing production processes and introducing entirely new
innovations, the new bike delivers a difference in ride quality and performance that riders will actually feel on the road. No doubt, Émonda climbs, sprints, corners, and descends better than any bike Trek has ever made. And it’s now available with the all-weather, go-anywhere versatility of disc brakes.
The new Grande Alberto theme celebrates the palmarès of Alberto Contador’s cycling career.The unique combination of Quicksilver matte and Metallic Charcoal gloss finish provides a distinct visual line while the frame is decorated with marks that highlight three grand tours on the seat tube and overall career race victories on the seat stays.
The bike also shares Alberto’s personal mantra of “Querer Es Poder” on the downtube, which translates to “where there’s a will there’s a way”. The theme is available now on all Émonda SLR bikes through Project One.
Trek has unveiled all-new Boone models that are sure to dominate the cyclocross circuit this season.
Debuted by Telenet-Fidea and Katie Compton in the 2016/2017 Cyclocross World Cup race season, new Boone models were built with input from pro racers to ensure the strongest, fastest, and lightest ride possible. The all-new Boone is smoother and more balanced than ever before, with Front and Rear IsoSpeed decouplers that smooth out the course and double vertical compliance for stronger and longer rides.
Riders further benefit from Boone’s ultra-lightweight OCLV Carbon frame with built-in Carbon Armor that protects against even the roughest courses. Boone’s proven Pro CX race geometry brings it all together for a powerful, fast, and smooth ride.
Stop in to experience this bike!