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Research shows that cyclists drastically overestimate the distance at which they are detectable by motorists. Unless we’re actively doing something to increase our detectability, we may not be seen at all. And that’s an alarming reality. But there are simple steps we can all be taking to stand out.

Using daytime running lights is a good way to be noticed, but a combination of daytime running lights, highlighting your body’s moving parts, and choosing gear that contrasts with the environment is the best option. The more of the ABCs you practice on every ride, the more you’ll stand out.  Watch our video below to see active lighting in action!


BIOMOTION - As part of our campaign to increase safety, using daytime lighting helps you be seen by distracted drivers. On a bike, the unique up and down pedaling motion is what makes you recognizable as human. At night, highlight your feet, ankles, and legs with products that feature reflective materials. During daylight, wear fluorescent socks, shoes, covers, or warmers.

See biomotion products


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